KVARTAL · New York · Hospitality
KVARTAL runs paid advertising that generates private event and banquet inquiries for restaurants, bars and venues — corporate dinners, holiday parties, weddings, baby showers, birthdays, full buyouts.
Most agencies discover restaurants on Eater. We came up through the back of house.
Before founding KVARTAL, Rafael Rashitov spent three years running marketing operations inside NYC hospitality groups — overseeing paid acquisition, private event pipelines, and front-of-house marketing across Italian, Mexican, Caribbean, Indian and French-German concepts, from neighborhood spots doing 150 covers a night to high-end tasting rooms.
That means we've sat in the weekly numbers meeting. We've read the POS export to find which nights are soft and which dayparts need bodies. We've watched an events team try to close inquiries that were never going to book. The playbook below wasn't designed for a pitch deck — it was built on the floor, venue by venue, and it now runs as an agency.
A restaurant's private dining room is its highest-margin square footage and its most under-marketed one. Most venues fill it on inbound luck: word of mouth, a marketplace listing, and whoever happens to find the "Private Events" page buried three clicks deep. The calendar has holes in exactly the weeks that pay best.
Paid advertising for restaurants has a bad reputation because it's usually run for covers — $4 clicks against a $60 check. Private events invert that math: one booking is worth thousands, so a $54 inquiry is cheap. Almost nobody runs it this way.
Beautiful room, strong kitchen, busy dinner service — and a private events business running entirely on walk-ins and word of mouth. No event marketing, no lead system; the only digital activity was boosting Instagram posts from the app. We built the funnel from zero alongside a new events team on the restaurant's side.
Monthly inquiries went from about 60 to 200+. Booked events nearly doubled year over year. Year three is tracking higher.
Five spaces, capacity from 8 to 200+, a bar with national press. Inquiries arrived through word of mouth and an Instagram bio link. Closed events only, direct attribution only — organic inquiries also grew roughly 60% in the same window, and we don't count that.
A warm room with strong private dining running on referrals alone. The usual approach is one generic "book your private event" campaign — one message aimed at everyone, resonating with no one. A bride and an office-birthday organizer are not the same guest.
So: three Meta campaigns, one per occasion — baby showers, weddings, birthdays — each with its own audience, creative, budget and optimization. Website forms through Zapier into Meta CAPI from day one.
Segmenting paid for itself in the reporting: weddings $47 per lead, birthdays $53, baby showers $62 — and the wedding lead closed bigger. You can't see that from one campaign.
Upscale French-German concept. Private events were a traditionally offline process; we turned them into a measured acquisition funnel — Tripleseat for centralized lead intake, Google Tag Manager for end-to-end attribution from source to confirmed booking, Meta and Google campaigns segmented into corporate events, team dinners, and birthdays and family celebrations, plus Meta CAPI for data accuracy.
A well-regarded neighborhood spot getting no private event inquiries at all — they didn't even have a dedicated events page. We built one from scratch, set up CAPI tracking, and launched segmented campaigns.
Promoting themselves with boosted posts. We audited the ad account, read the POS data to find soft seasons, days and hours, then repositioned the venue as an event space with a dedicated inquiry page and Facebook Conversion API tracking.
Same story — boosted posts, no event funnel. We ran the same playbook: audit, POS read, dedicated events page, CAPI tracking, segmented campaigns.
When you start with us, you don't get a single generalist juggling your account. You get a team of specialists — each deep in their own craft — led by one strategist who owns the overall strategy and is your single point of contact throughout. One person accountable, a whole team behind the work.
Two packages. Everything included — creative, tracking setup, campaign management, reporting. No hidden fees, no ad budget surprises. The price below is what you pay, all in.
Package 1
Lead generation — Meta
$3,000 / month
Package 2
Lead generation — Meta + Google
$4,500 / month
90-day cycles. Clear goal, hard deadline, full accountability — not a retainer that quietly flatlines.
30 minutes. No pitch deck. We look at your events page, current inquiry volume, and the local competitive picture — and say plainly whether paid acquisition makes sense for your venue.
Book a strategy call
KVARTAL SUPPLY LLC · 90 Church St Fl 1, Suite 1032, New York, NY 10007 · rr@kvartal.nyc
Some client names withheld; figures are from client ad accounts and reporting platforms, available in full on request.